7Fabs Analytics & Advertising Tracking Disclosure

1. Purpose

This disclosure explains what analytics and advertising tracking 7Fabs uses on its website and customer portal when such tracking is enabled, what conversion events are captured, and how that data feeds lead-source tracking in 7Fabs's operations system. It supplements the Cookie/Tracking Notice and Privacy Policy. Tools listed below operate only after activation; this page is published simultaneously with activation and its version records what is actually running.

2. Tools (upon activation)

• Google Analytics (GA4) or successor — website traffic and behavior

analytics.

• Google tag / Google Ads conversion tracking — measures ad performance

for Google Ads campaigns.

• Google Search Console — organic search performance (aggregate query

data; no personal data about individual visitors).

• UTM parameters and Google Click ID (GCLID) — captured on landing and

stored against the corresponding lead record to attribute leads to marketing campaigns.

3. Conversion events tracked

7Fabs tracks the following as conversion events for marketing measurement: website form submission, file upload, phone-number click, email address click, quote approval, and deposit payment. These events may be sent to Google Ads/Analytics as conversion signals.

4. What is not shared with ad platforms

7Fabs does not send uploaded design files, CAD content, project pricing detail, or payment card data to any analytics or advertising platform. Only event occurrence (e.g., "a quote was approved") is shared. Offline conversion import (matching closed leads to ad clicks using a hashed contact identifier) is not enabled; if it is enabled later, the exact fields shared will be approved by the owner first and recorded in a new version of this disclosure before activation.

5. Ads Ops automation

7Fabs's internal Ads Ops automation may draft ad groups, keywords, negative keywords, ad copy, landing-page mappings, and budget recommendations from this tracking data. All campaign launches, budget changes, and external platform uploads require human/owner approval before taking effect — automation never spends money or publishes ad changes autonomously.

6. User controls

See the Cookie/Tracking Notice for how to opt out of analytics/advertising cookies, and Google's own opt-out tools (Google Analytics Opt-out Browser Add-on; Google Ads Settings for interest-based advertising).

7. Retention

GA4 event-data retention is configured to fourteen (14) months unless a different period is recorded in a new version at activation; Google Ads data is retained per Google's platform settings.